In April 2009, amidst the echoes of an explosive financial crisis that left shrapnel over every industry, I found myself giving a presentation alongside Silicon Valley Bank and Lightspeed Ventures, delving into the stark reality of the times: the exorbitant cost of capital. Fast forward to today, and we’re seeing a headline that Spotify reduced 17% of its workforce because “Economic growth has slowed dramatically and capital has become more expensive,” the CEO Daniel Elk shared in an internal memo. The era of easy capital has faded; now, we’re back to an environment where cash has overthrown growth as King.
Here are some of the highlights of our presentation:
Why Bootstrapping Matters Now More Than Ever
The current economic climate has leveled the playing field in a way. Here’s a silver lining: your competitors, irrespective of their size or market share, are likely grappling with similar challenges. This scenario turns the market into a battleground for survival of the fittest, where prudent financial management can give you a distinct edge.
Bootstrapping: A Strategic Necessity
1. Redefining Operations: Start with a comprehensive review of your operational costs. Every dollar saved is a dollar that can be reinvested in areas that drive growth. Negotiate with suppliers, cut down on discretionary spending, and make hard choices about where your funds are allocated.
2. Managing Receivables: Tighten your credit terms. Your goal should be to accelerate cash inflows. Offer early payment discounts if necessary, and don’t hesitate to be assertive with collections. Every day that an invoice goes unpaid is a day that strains your cash flow.
3. Asset Utilization: Review your assets. Do you have non-core assets that can be liquidated for cash? Can you lease equipment instead of buying? These decisions can free up capital that is otherwise tied up.
4. Lean Operational Model: Embrace a lean approach. This means doing more with less – whether it’s workforce optimization, minimizing waste, or enhancing process efficiency. In this economy, excess is a luxury you cannot afford.
5. Prioritize Profitability: Focus on high-margin products or services. This might mean deprioritizing or even discontinuing offerings that don’t contribute significantly to your bottom line.
6. Alternative Funding Routes: Consider crowdfunding or pre-sales to generate immediate cash. These avenues not only provide funding but can also validate your product in the market.
7. Payment Terms Negotiation: Engage in conversations with your creditors. Whether it’s loan repayments or vendor payments, seek extensions or business restructuring options that can ease your immediate cash burden.
Another Silver Lining: M&A Opportunities
In an environment where big companies are tightening their belts, their capacity for innovation diminishes. They are more likely to acquire than to develop internally. For a well-positioned startup, this opens doors to strategic M&A opportunities. Being lean, efficient, and agile makes you a more attractive acquisition target.
As you navigate these challenging times, keep these principles at the forefront:
– Cash Flow Vigilance: Monitor your business cash flow with an eagle eye. Forecast regularly and adjust swiftly as the situation evolves.
– Strategic Decision-Making: Every decision should be made with a long-term perspective. Short-term gains should not jeopardize long-term viability.
– Innovation within Constraints: Constraints breed creativity. Use this time to innovate within the confines of your resources.
– Stakeholder Communication: Keep your investors, employees, and key stakeholders informed. Transparency builds trust, and trust is critical in times of uncertainty.
One of the quickest ways to achieve a cash mindset is hiring an expert fractional CFO or a Chief Restructuring Officer to help make practical and tactical cuts that will have long-term payoffs.
Speak to one of Ravix Group’s startup finance experts today for an operational review to find some quick wins.
