Mastering Market Analysis for Turnaround Success
As a CFO for startups, I’ve seen firsthand how crucial a thorough market analysis is for any company, especially during […]
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Understanding Product-Market Fit: What is it and Why it Matters?
As a Chief Restructuring Officer speaking directly to seed or Series A startup founders, let’s delve into a topic that
The Ultimate Playbook for Thriving in the Cash-First Era
In April 2009, amidst the echoes of an explosive financial crisis that left shrapnel over every industry, I found myself
How to Leverage TAM to Refine Your Ideal Customer Profile
In 2008, the world changed in an instant. The markets fell, homeowners were left in the dust, banks disappeared, and
Total Addressable Market: What is it & How to Calculate it
It’s that time of year again, planning for the upcoming year, making assumptions and reporting to the higher-ups. Calculating the
Top 7 Tips to Avoid the Strategic Investor String Along
In our first post, Unveiling the Dark Side of Strategic Buyers, our startup founder, Margaux, realized a strategic investor initially showing
The Ultimate Bank Fraud Protection Manual for Small Business Owners
When you think of threats to your small business, you may consider competitors or individuals trying to steal your ideas,
Rightsizing 101: A Beginner’s Guide to Optimizing Your G&A for Maximum Efficiency
Penny wise and pound foolish. That’s a term you hear tossed around regularly. For those unfamiliar with it, we are
Startup 101: Tips for Effective Financial Planning and Forecasting
Tips to Getting It Right (and Avoiding Common Mistakes) Planning is imperative for any situation, but financial planning requires a
Demystifying IRC 409A: What You Need to Know
IRC 409A became applicable to employee stock in 2005. It triggered a need for private companies that grant stock options
