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The Secret to Raising Valuation in Tough Times: A Tale of Two Startups
It was the best of times, it was the worst of times, as the story of two startups unfolds under
Unlocking Sales Success: How to Plan for Longer Cycles in Tough Times
As a Chief Restructuring Officer, I’ve seen many startups face the harsh reality of extended sales cycles, especially in challenging
Mastering Market Analysis for Turnaround Success
As a CFO for startups, I’ve seen firsthand how crucial a thorough market analysis is for any company, especially during
Understanding Product-Market Fit: What is it and Why it Matters?
As a Chief Restructuring Officer speaking directly to seed or Series A startup founders, let’s delve into a topic that
The Ultimate Playbook for Thriving in the Cash-First Era
In April 2009, amidst the echoes of an explosive financial crisis that left shrapnel over every industry, I found myself
How to Leverage TAM to Refine Your Ideal Customer Profile
In 2008, the world changed in an instant. The markets fell, homeowners were left in the dust, banks disappeared, and
Total Addressable Market: What is it & How to Calculate it
It’s that time of year again, planning for the upcoming year, making assumptions and reporting to the higher-ups. Calculating the